Miffy was created by Dutch artist Dick Bruna in 1955. The simple, bold white rabbit has become one of the most recognisable children's characters in the world, and her design has barely changed in 70 years.

What age are Miffy toys suitable for?

Miffy toys and soft toys are suitable from birth. The simple, clean design with bold contrasts makes them ideal for newborns. Miffy soft toys, muslins, and comforters are some of our most popular new baby gifts.

What types of Miffy products do you stock?

We stock Miffy soft toys, plush figures, rattles, books, and nursery accessories. Sizes range from small comfort toys to large plush figures, with nursery items that work as a coordinated collection.

Why is Miffy such a popular gift?

Miffy transcends generations — parents who loved her as children now choose her for their own babies. She's instantly recognisable, beautifully simple, and genuinely classic rather than a passing trend. A Miffy gift always feels thoughtful.

Are Miffy soft toys machine washable?

Most Miffy soft toys can be surface washed or machine washed on a gentle cycle — check the care label on each product. Remove any hard accessories before washing and reshape while damp.